🚨 What’s Going On
Harley-Davidson, the brand most people think of when they hear “American motorcycles,” has announced a major shift. For the 2025 model year, production of some of its bikes powered by the Revolution Max engine, including the Pan America, Sportster S, and Nightster, will be moved to its factory in Rayong, Thailand.
These bikes will still be sold in the U.S. and worldwide. The change is about where they’re built, not whether they’ll be available.
đź’ˇ Why Is Harley Doing This?
Tariffs and taxes: Bikes made in the U.S. face high import tariffs in regions like the EU. Building them in Thailand helps cut these costs.
Lower production costs: Labor, parts, and shipping are often cheaper in Thailand, giving Harley more efficiency.
Freeing up U.S. plants: Harley wants its American factories to focus on “core” products.
But not everyone is happy. Labor unions in Wisconsin and Pennsylvania feel the company is breaking its promise of keeping these models “Made in America.”
🔎 What This Means
For fans: Some worry about quality or losing the “authentic” American touch.
For workers: The move could affect U.S. jobs and local economies tied to Harley.
For the market: This could help Harley keep prices competitive against brands already producing globally.
❓ What’s Still Unclear
Will any U.S. jobs be lost? Harley says the move is “temporary” for 2025, but nobody knows what comes after.
Will savings balance out possible risks like logistics, quality control, and brand image?
âś… The Bottom Line
Harley-Davidson’s decision shows how even legendary brands must adapt to today’s global trade challenges. Moving production to Thailand might make business sense — avoiding tariffs, lowering costs, and boosting efficiency. But it also raises tough questions about jobs, authenticity, and the future identity of Harley.
đź“Ś Sources
Nation Thailand, Coalition For A Prosperous America, Wilkins Harley-Davidson®, GOIAM.org
